7NOW: 7-Eleven Delivered
With the launch of the 7NOW app, 7-Eleven wanted to show New Yorkers that it could deliver the goods and satisfy nearly every want and wish.
So to announce 7NOW’s arrival in NYC, we hit the streets to deliver 7NOW kits filled with strategically-curated snacks, drinks and items inside custom tote bags—posting up at locales where we knew that New Yorkers would be in a certain state of mind with very specific needs.
Beyond the activation, we spread the word about 7NOW via digital OOH, streaming radio, website and social.
AD: Lance Morales
From Central Park softball fields and movie nights on the Hudson to late night hot spots in Brooklyn, Sunday fundays and Monday morning rush hour, we handed out 2,500 7NOW kits fit for each occasion. An LED truck with messaging and CTA tailored to each location made each stop more relevant and impactful, ultimately generating over 250,000 visual impressions.