7NOW: LOS ANGELES OOH

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We created contextual OOH ads for the launch of 7NOW in Los Angeles, targeting niche groups that we knew would definitely be down for delivery from 7-Eleven:

Frazzled USC students cramming for exams

Those enjoying a legally sanctioned dooby near Venice Beach

Boozy barhoppers in West Hollywood

And “pic swappers” near Silicon Beach and Snapchat HQ

Art Director: Lance Morales

Designer/Illustrator: Kat Choi


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