7NOW: LOS ANGELES OOH
We created contextual OOH ads for the launch of 7NOW in Los Angeles, targeting niche groups that we knew would definitely be down for delivery from 7-Eleven:
Frazzled USC students cramming for exams
Those enjoying a legally sanctioned dooby near Venice Beach
Boozy barhoppers in West Hollywood
And “pic swappers” near Silicon Beach and Snapchat HQ
Art Director: Lance Morales
Designer/Illustrator: Kat Choi