WORK FOR WILL
With the help of dulce-toned Will Arnett, AT&T launched the Nokia Lumia 920 AKA Windows Phone 8.
Armed with nothing more than a folder full of random jpegs, my AD partner and I were tasked with letting the internet masses know about this once-in-a-Will-Arnett's-lifetime opportunity... the chance to become Will's assistant-assistant for a day.
Social content. Random Craigslist placements. BANNERS!!! Nothing was off limits.
AD: Tiger Wang
Über-celebrities like Will Arnett are not above using Craigslist as a means to acquiring personal assistant-assistance, so we made a few!
When you're looking for an assistant assistant, you've got to go where the people are. So we went to one of the largest job search engines/websites in the world.
And of course, we spread the word on Facebook and Twitter. Don't you just love a beautiful URL at the end of an awesome tweet? Here are some of my personal faves.