TVC written & produced by The Martin Agency. Watch it, you know, for context.

END THE SMELLFIE : FreshIQ Launch

Working in collaboration with The Martin Agency, we told the world (i.e. men prone to smelling their armpits in North America) about Hanes’ all-new, advanced odor-controlling underwear technology... FreshIQ!

Straw polls and various non-scientific social observations confirm that we have in fact put an end to the smellfie in all its heinous forms.

AD: Melissa Saylors


SMELLFIE EXCUSES : Social Video & Pre-roll

Dude, cut it out. You're not fooling anyone when you try to sneak a smellfie. So stop it, or I'm leaving you!


FRESH DELIVERIES : LINK AD Content

Smellfies can happen anywhere, anytime. Conveniently, so can deliveries of Hanes with FreshIQ. Whether that delivery comes by bird, fish, or even disembodied arm, so be it.