END THE SMELLFIE : FreshIQ Launch
Working in collaboration with The Martin Agency, we told the world (i.e. men prone to smelling their armpits in North America) about Hanes’ all-new, advanced odor-controlling underwear technology... FreshIQ!
Straw polls and various non-scientific social observations confirm that we have in fact put an end to the smellfie in all its heinous forms.
AD: Melissa Saylors
SMELLFIE EXCUSES : Social Video & Pre-roll
Dude, cut it out. You're not fooling anyone when you try to sneak a smellfie. So stop it, or I'm leaving you!
FRESH DELIVERIES : LINK AD Content
Smellfies can happen anywhere, anytime. Conveniently, so can deliveries of Hanes with FreshIQ. Whether that delivery comes by bird, fish, or even disembodied arm, so be it.