The launch of Emirates' 4th daily flight from JFK would make it easier than ever for New Yorkers to connect to incredible destinations all over the world, so we did what any rational human being would do... we built a 20 ft. tall Connect 4 game in the middle of Herald Square. 

After the event, we launched our Instagram contest where fans could explore four destinations to uncover a hidden Connect 4 game chip. Every photo revealed a clue and we filmed the Emirates cabin crew to help deliver them. Fans who found the game chip and told us their dream destination were entered for a chance to win a flight on Emirates. Check out the real deal by searching Connect 4 with Emirates on Instagram. Or if you're lazy, click here. But remember, it's designed to be viewed within the app.

*WINNER "Best Travel Social Media Campaign" IAC Awards 2016
*HONOREE "Installations and Activations" Pixel Awards


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