POPEYES ➡️ PICKLEs
When you’re a pickle freak, there's no such thing as “too much pickle.”
They make everything better.
So, when Popeyes asked us to launch their new pickled menu we thought, “Why stop there?”
We pickled a Popeyes store in Times Square, we pickled their social feed by turning all their posts green, we pickled Fortnite.
When all other brands were doing something stupid and FAKE for April Fools we went and did something stupid and REAL!
It got a lot of impressions and press. By last count some 922.3M, but who even knows what that means anymore???
The Team: Shealah Cocherell, Will Chambliss, Jen MacFarlane
ON APRIL 1ST, WE WENT FULL PICKLE BY “PICKLING” THE NYC TIMES SQUARE STORE.
AND TURNED ALL OUR IG POSTS PICKLE GREEN.
OUR ANTI-APRIL FOOLS JOKE MADE ALL SORTS OF “BEST OF” LISTS.
If there was an impression to be had/made, this campaign had/made it!
THAT’S SHOWBIZ, BABY.
