POPEYES ➡️ PICKLES
2026 Ad Age’s 2026 Creativity Awards Finalist
When you’re a pickle freak, there's no such thing as “too much pickle.”
They make everything better. So, when Popeyes asked us to launch their new pickled menu we thought, “Why stop there?”
First, we pickled a Popeyes store in Times Square (When all other brands were doing something stupid and FAKE for April Fools we went and did something stupid and REAL! )
Then, pickled their social feed by turning all their posts green.
We even pickled Fortnite.
The Team: Shealah Cocherell, Will Chambliss, Jen MacFarlane, Hussein Rumaithi, Caleb McMullen
On April 1st, we went full pickle and “pickled” the NYC Times Square store.
Our anti-April-Fools joke made all sorts of “best of” lists.
If there was an impression to be had/made, this campaign had/made it! That’s showbiz, baby.
