🥒 POPEYES PICKLE MENU 🥒
**WINNER Bronze Effie “New Product Introduction”
**FINALIST Ad Age 2026 Creativity Awards “Best Brand/Product Launch”
When you’re a pickle freak, there's no such thing as “too much pickle.”
They make everything better. So, when Popeyes asked us to launch their new pickled menu we thought, “Why stop there?”
First, we teased the menu on social.
Then we went out and pickled a Popeyes store in Times Square (When all other brands were doing something stupid and FAKE for April Fools we went and did something stupid and REAL!! )
We pickled Popeye’s social feed by turning all our posts green and spread the word.
We even pickled Fortnite with an -in-game collaboration.
On April 1st, we went full pickle and “pickled” the NYC Times Square store.
Our anti-April-Fools joke made all the “best of” lists.
If there was an impression to be had/made, this campaign had/made it! That’s showbiz, baby.
I know you want to see a smattering of social assets…
TVC
The Team: Shealah Cocherell, Will Chambliss, Jen MacFarlane, Hussein Rumaithi, Caleb McMullen