Popeyes: The Official Wing of Watching Football®
Wings are football food. But Popeyes wasn’t in the conversation. So we inserted ourselves into the moment with a DoorDash-powered college tailgate tour, TVC and more. Then we made it official, and called dibs for Popeyes to be The Official Wing of Watching Football® — which is a legally binding “dibs” in case you were wondering.
CD: Will Chambliss & Jen MacFarlane // ACD: Shealah Cocherell