PLYMOUTH ROCK ASSURANCE

“Anthropomorphization” a.k.a. the attribution of human characteristics, behaviors, or motivations to non-human entities like animals, plants, objects, or even natural phenomena.

When you live in the Northeast, you know that any regular ol’ day can turn into a three ring bleep show real quick.
But what if tomorrow’s chaos gave you a heads-up today?
This campaign lives in that tension — between a calm today and a tomorrow that’s already in motion. Because around here, it’s not if something goes sideways, it’s when…
And when it does, Plymouth Rock is there to help handle it — calmly, confidently, completely.
So, whatever tomorrow throws at you, you can Keep Calm and Rock On.

The Team: Shealah Cocherell, Will Dean

TO STAND OUT IN A SEA OF INSURANCE ADVERTISING, WE NEEDED TO GET A LITTLE WEIRD WITH THINGS…

🎤🦃“IT’S A BLEEP SHOW OUT HERE!”🎤🌳
Our TREE AND “HYBIRD” (HUMAN + TUrkey BIRD HYBRID) GOT their own musical moment ON TIKTOK where they sUng about the HAVOC they’re WREAKING in the Northeast.

PLYMOUTH ROCK ASSURANCE

TO STAND OUT IN A SEA OF INSURANCE ADVERTISING, WE NEEDED TO GET A LITTLE WEIRD WITH THINGS…

🎤🦃“IT’S A BLEEP SHOW OUT HERE!”🎤🌳Our TREE AND “HYBIRD” (HUMAN + TUrkey BIRD HYBRID) GOT their own musical moment ON TIKTOK where they sUng about the HAVOC they’re WREAKING in the Northeast.

🎤🦃“IT’S A BLEEP SHOW OUT HERE!”🎤🌳
Our TREE AND “HYBIRD” (HUMAN + TUrkey BIRD HYBRID) GOT their own musical moment ON TIKTOK where they sUng about the HAVOC they’re WREAKING in the Northeast.